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Director- Growth Marketing

India, Karnātaka, BengaluruGrowth

Job description

About CoinDCX

Trusted by more than 1.3 crore Indians, CoinDCX is one of the largest players in India's crypto ecosystem. Our vision is to create a more open and accessible future and we believe that web 3 will play an important part. We’ve already ventured into Web 3 in 2021 by investing in promising Indian Web 3 startups via CoinDCX Ventures, launching Okto - a Defi app to access thousands of tokens on multiple DEXs across chains. We learn and build something new CoinDCX every time.

The Web 3 space is still new and we’re just getting started!

Inside CoinDCX’s Growth Marketing Team

Our Growth Marketing team is an awesome group of collaborators, who love to solve first of its kind problems with a lot of autonomy, creativity and fun.

The CoinDCX Growth team is ‘growing’ (get it?). They are a bunch of problem solvers with the ability to think outside the box. They also conduct thorough market research and competitive analysis to identify best practices and apply them to our marketing initiatives.

At CoinDCX you not only will be the skill of the future but also you will get to work and learn from the best while building the future of Web3.

Coin your trust in us as we create magic together!

Who you are

  • You’re passionate about everything Crypto and Web3.0

  • You take ownership and have a thirst for excellence with an impact driven and result oriented mindset.

  • You grow while helping others grow with you

  • You thrive on change, have attention to detail and passion for quality

  • You love exploring new ideas to build something useful and are always curious to learn.

What you’ll do

  • Drive the Growth marketing vertical with a specific focus on driving growth and new acquisitions via product led marketing

  • Work closely with core referral PM as a peer with a focus on improving the performance of referral as an acquisition channel

  • Work towards gamification of the referral program to increase its contribution to the overall new acquisitions

  • Work closely with the product team to improve the product experience for new acquisitions

  • Lead the team through the entire process of new campaign creation, starting from developing hypotheses and bringing them to life through research, analytics, testing, measurement, and iteration

  • Work with cross functional teams like analytics and product to create the fraud prevention / reduction model for new acquisition campaigns

  • Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels

  • Build an experimentation pipeline to optimize on the costs and maximize user acquisitions

Job requirements

What you’ll bring

  • 5+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving massive growth in the funnel

  • 2+ years of running referral campaigns

  • Need for speed, someone who is comfortable working in fast-paced dynamic environments and having ownership as well considering the complexities involved in Growth

  • Creates Transformation Outcomes: You have a track record of driving initiatives from ideation through completion that move the needle

  • Passion for cryptocurrency, financial markets, and the CoinDCX mission

What’s in it for you

  • Unlimited Wellness Leaves

  • Personalised Mental Wellness & Caregiving sessions by Experts

  • Recharge and Rejuvenate through team outings

  • DYOB - Design your Own Benefit

  • Linkedin Learning

India, Karnātaka, Bengaluru