Director- Growth Marketing
India, Karnātaka, BengaluruGrowth
Trusted by more than 1.3 crore Indians, CoinDCX is one of the largest players in India's crypto ecosystem. Our vision is to create a more open and accessible future and we believe that web 3 will play an important part. We’ve already ventured into Web 3 in 2021 by investing in promising Indian Web 3 startups via CoinDCX Ventures, launching Okto - a Defi app to access thousands of tokens on multiple DEXs across chains. We learn and build something new CoinDCX every time.
The Web 3 space is still new and we’re just getting started!
Inside CoinDCX’s Growth Marketing Team
Our Growth Marketing team is an awesome group of collaborators, who love to solve first of its kind problems with a lot of autonomy, creativity and fun.
The CoinDCX Growth team is ‘growing’ (get it?). They are a bunch of problem solvers with the ability to think outside the box. They also conduct thorough market research and competitive analysis to identify best practices and apply them to our marketing initiatives.
At CoinDCX you not only will be the skill of the future but also you will get to work and learn from the best while building the future of Web3.
Coin your trust in us as we create magic together!
Who you are
You’re passionate about everything Crypto and Web3.0
You take ownership and have a thirst for excellence with an impact driven and result oriented mindset.
You grow while helping others grow with you
You thrive on change, have attention to detail and passion for quality
You love exploring new ideas to build something useful and are always curious to learn.
What you’ll do
Drive the Growth marketing vertical with a specific focus on driving growth and new acquisitions via product led marketing
Work closely with core referral PM as a peer with a focus on improving the performance of referral as an acquisition channel
Work towards gamification of the referral program to increase its contribution to the overall new acquisitions
Work closely with the product team to improve the product experience for new acquisitions
Lead the team through the entire process of new campaign creation, starting from developing hypotheses and bringing them to life through research, analytics, testing, measurement, and iteration
Work with cross functional teams like analytics and product to create the fraud prevention / reduction model for new acquisition campaigns
Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels
Build an experimentation pipeline to optimize on the costs and maximize user acquisitions
What you’ll bring
5+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving massive growth in the funnel
2+ years of running referral campaigns
Need for speed, someone who is comfortable working in fast-paced dynamic environments and having ownership as well considering the complexities involved in Growth
Creates Transformation Outcomes: You have a track record of driving initiatives from ideation through completion that move the needle
Passion for cryptocurrency, financial markets, and the CoinDCX mission
What’s in it for you
Unlimited Wellness Leaves
Personalised Mental Wellness & Caregiving sessions by Experts
Recharge and Rejuvenate through team outings
DYOB - Design your Own Benefit