Senior Executive / Assistant Manager-Employer Branding

  • Marketing
  • Mumbai, India

Senior Executive / Assistant Manager-Employer Branding

Job description

About CoinDCX

Trusted by more than 10 million users, CoinDCX is India's most valued way to Crypto. We’re on a mission to make Crypto accessible to every Indian. Our aspirations are much bigger and we strive to contribute to the larger crypto ecosystem. For this, we’re looking for talented people like you to join our team and fulfill this vision.

Inside CoinDCX’s Marketing Team

It’s the perfect time to join the CoinDCX Marketing team. We are shaping the future of Crypto in India through our breakthrough campaigns and amazing stories. We’re a bunch of creative thinkers who have a spot-on comms solution to any problem. You name it, we creatively solve it. We love to jam and collaborate with all other teams to help achieve their goals through our marketing efforts.

As a Sr. Executive Employer Brand marketer, you’ll help define and evolve CoinDCX’s Employer Brand. Our goal is to make CoinDCX as the preferred employer for the right talent. You’ll be closely working with the HR team on Internal and External Employer Brand communication

Who you are

  • You deeply understand the talent lifecycle and can tie it with employer values

  • You aim for creative excellence and bring new useful ideas

  • You have a knack for scale – you’re uncomfortable with inefficiency, always looking for ways to scale your output without compromising the quality of your work

  • You have great attention to detail

  • You have a data oriented and impact driven mindset

  • You’re passionate about everything Crypto and Web3.0. Even if you don’t know the space fully, you’re curious to learn more about it


Roles and Responsibilities:

  • Develop campaigns to build brand affinity and advocacy amongst employees; help build brand ambassadors programs.

  • Brainstorming and sharing new ideas for engaging our audience through content

  • Becoming an expert on the talent that we want to hire and making sure our content meets their needs

  • Coordinate multiple internal/external contributors and stakeholders to ensure we have set the clear cdistilontent briefs, and projects are managed and fully executed

  • Create, uncover and articulate personal and inspirational employee stories to support the employer brand.

  • Coordinate seamlessly with the agency in meeting the channel’s (HR team) goals.

  • Promote and communicate the employee value proposition by highlighting key differentiators that set the company apart from competitors; leveraging candidate-facing communications, through various digital platforms.

  • Build talent pipelines with talent acquisition recruiters to ensure a suitable mix of channels (social media, recruiting events, partnerships) are available to attract the best talent.

  • Monitor and measure the effectiveness of recruitment/talent marketing campaigns on an ongoing basis to ensure maximum ROI & provide feedback of these results to stakeholder.

Job requirements

  • 2-4 years of experience in marketing, preferably in a B2C fast-growth startup

  • Bachelor’s or equivalent degree in a relevant field

  • Strong writing skills and the ability to express complex ideas into punchy, engaging copy

  • A good eye from brand and design consistency across all content produced.

  • Analytical thinking and comfort with integrating quant and qual inputs to analyze the performance of content initiatives

  • Understanding of the ever-changing landscape of social media