Campaign Specialist

  • Growth
  • Bangalore, India

Campaign Specialist

Job description


About CoinDCX

Trusted by more than 10 million users, CoinDCX is India's fastest-growing and safest way to Crypto. We’re on a mission to make Crypto accessible to every Indian. Our aspirations are much bigger and we strive to contribute to the larger crypto ecosystem. For this, we’re looking for talented people like you to join our team and fulfill this vision.


As a Campaign Specialist, you'll help build and execute campaigns in order to drive growth and experimentation, As a Campaign Specialist you ensure all of the above and more. You make a difference!


Make a difference by,
• Work on user flows and automated journeys to create drip campaigns, behavioral campaigns, personalized user journeys etc.

• Own day-to-day execution of CLM campaigns by coordinating with relevant teams and stakeholders.

• Manage campaign calendar by partnering with the growth, content, brand and other relevant team to build and execute campaigns.

• Work closely across teams to track and report on engagement and funnel metrics and publish campaign KPI regularly with different stakeholders.

• Define and keep updating the SOP for relevant channels (email, push, In-App, SMS, WhatsApp, On-Site Messaging, etc) to drive engagement.

• Successfully manage multiple campaigns working simultaneously and improve campaign workflows and resolve execution roadblocks

• Continuously assess and report on the results of campaigns and implement improvements where necessary.


Job requirements

• 2+ years of work experience in campaign creation and execution roles.

• Experience in end-to-end campaign management on marketing automation tools like MoEngage, CleverTap, Webengage etc

• Good understanding of marketing levers and sub-functions

• Understands basic retention loops, segmentation, and churn

• Strong command of all marketing communication channels like Push, E-Mail, SMS, etc.

• Strong verbal and written communication skills