Assistant Manager-Copywriting

  • Marketing
  • Mumbai, India

Assistant Manager-Copywriting

Job description

About CoinDCX

Trusted by more than 10 million users, CoinDCX is India's fastest-growing and safest way to Crypto. We’re on a mission to make Crypto accessible to every Indian. Our aspirations are much bigger and we strive to contribute to the larger crypto ecosystem. For this, we’re looking for talented people like you to join our team and fulfill this vision
Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better and smarter. We have a platform that can solve their needs. As the users scale, so does the amount of data we collect. This data is rich with insights and requires constant modelling and monitoring to understand our users better. Now there's a gap we want YOU to address.
You fulfill the needs, wants and desires of our patrons by finding the key levers that enable them to use our platforms better. You help them do more. As an Analyst, you ensure all of the above and more. You make a difference!


Make a difference by:

  • Proficiently write in diverse copy styles across a range of assignments like emailers, banners, push notifications etc.

  • Quick with wit, gives options, builds on humor within the work, and finds unexpected ways to say straight copy

  • Work with internal teams to come up with concept, write, present, and defend work while addressing users needs; craft original concepts, execute copy based on established voice/tone

  • Lead the copy discipline in internal and external client meetings and may plan workflow for the discipline within a client team or by project

  • Understand brand tonality and incorporate them across all content requirements

  • In long term, Collaborate with design partner, able to think both art and copy and give opinions and ideas on both

  • Analyze problems, anticipate consequences, and eliminate obstacles to successfully complete tasks

  • Come up with creative writing copywriting solutions in short copy formats to help drive engagement & end goal conversions on CoinDCX App

  • Proactively research and pursue ideas for professional development; seek out creative mentorship and inspiration

  • Takes personal responsibility for on-time deliverables and expertly crafted copy that adheres to brand equity and standards

Job requirements

  • 2 to 3 years of copywriting and conceptual experience within the digital space, preferably within a creative or digital agency

  • Outstanding content portfolio showcasing cross-platform experience which may include campaign, TV/video/radio, digital, social, print, or eCommerce, memes

  • Strong conceptual thinking

  • Strong expertise & past experience in short format content writing is a must

  • Expert written, verbal, and presentation skills; comfortable talking about work, advocating for it, and building solutions for it

  • Understanding of and ability to work within app ecosystems and/or social platforms

  • Strong organizational skills and keen attention to detail

  • Bachelor’s degree from university

  • If you know what is Straight Copy, Bent Visual or Bent Copy, Straight Visual, we already like you.